Vision
A northern Uganda that is informed, empowered, and where the media and communities are actively involved in shaping a just, inclusive, and democratic society.
Mission
To amplify community voices, strengthen independent journalism, and harness digital innovation to advance accountability, participation, inclusion, and sustainable development.
Core values
Professionalism: We exhibit the highest standards in our engagements. We maintain a high level
of Journalistic knowledge, skills, and standards as we provide information to the public. We
maintain confidentiality whilst upholding the highest standards of service at the workplace.
Integrity: – Adhere to moral principles that include honesty, sincerity, fairness, and decency, and
reflect these principles in our reporting
Innovation: -We strive to innovate through the development of various media products,
processes, media positions
Transparency: We are open and offer honest communication about everything in service to the
public; we are accountable and trustworthy to all.
Inspiration: We provide hope, inspire and aim to be a center for excellence in journalism
Team Work: With individual skills, knowledge, and positive attitudes, effectively work
collaboratively in providing excellence in journalism. We work as dependable people relying on
one another