Vision
A professional and responsible media capable of driving development agenda, promoting peace,
accountability and good governance in rural communities through access to high-quality, public-interest
journalism.
Mission
To integrate the critical role of media and communications into the strategic objectives of actors and
stakeholders within the context of development in Northern Uganda
Core values
Professionalism: We exhibit the highest standards in our engagements. We maintain a high level
of Journalistic knowledge, skills, and standards as we provide information to the public. We
maintain confidentiality whilst upholding the highest standards of service at the workplace.
Integrity: – Adhere to moral principles that include honesty, sincerity, fairness, and decency, and
reflect these principles in our reporting
Innovation: -We strive to innovate through the development of various media products,
processes, media positions
Transparency: We are open and offer honest communication about everything in service to the
public; we are accountable and trustworthy to all.
Inspiration: We provide hope, inspire and aim to be a center for excellence in journalism
Team Work: With individual skills, knowledge, and positive attitudes, effectively work
collaboratively in providing excellence in journalism. We work as dependable people relying on
one another